Welcome to the Audience Information Tracking Bonus!
Thanks for checking out the Audience Information Tracker! When it comes to tracking details about your customers, it’s important to have a clear strategy for why you want to track the information before you start worrying about how to track the information.
In addition, you must commit to using the information you gather sometime in the not-too-distant future to create personal and emotional connections with your customers— otherwise you might as well not bother.
To help you consider what sort of information you want to record about your customers, and for some suggestions on how to get your whole team involved, select the button below and you'll be taken to a PDF worksheet you can download and share within your organization.
To be clear, you don’t need to track all of the data points highlighted in this document, nor should you. This list is merely offered to spark your curiosity about what information to research about each of your customers and to give you ideas about the types of information your customers may share with you, either directly or indirectly.
If you would like to access the Audience Information Tracking bonus worksheet, click the button below!