Surprise surprise!

You found it…

Most people won’t make their way to this page to find this secret message.

But you did.


Because you’re special.

Seriously. It’s clear that you like to spend time either exploring (you’re always looking deeper than other people) or recycling (deconstructing the box you received from me was probably how you found this URL).

Kudos to you my friend… you’re more unique than you might have thought!

I wanted to create something special for people that go above and beyond with their investigations or their care for the planet.

To that end, here are two “easter eggs” for you…

1) Easter Eggs are fascinating to me. Wikipedia defines an “Easter egg” as ”a message, image, or feature hidden in software, a video game, a film, or another — usually electronic — medium.” The phrase has been around since the late 1970s and there are countless examples of fun application across a variety of mediums.

This article on Den of Geek chronicles some of the best video game Easter eggs.

So here’s my question to you:

Where you could start to incorporate Easter eggs (hidden messages) into your communications with prospects, customers, or employees?

Have some fun with this - especially if you’ve had fun coming to this page.

If you come up with a good idea or decide to implement something, please make sure to reach out and tell me so I can enjoy your Easter egg experience.

2) Speaking of reaching out to me, if you text me a message (+1 202-834-0111) with your name and reference “Easter Egg” I’ll send you back a little something fun as a reward for your efforts.

Thanks for checking out this secret message!

You really are special…

It was the best keynote presentation I have ever attended! Joey was high energy and gave us real life actionable steps to care for our customers.

- Sondi Johnson, Relationship Manager, Wells Fargo