The Power of Segmenting Your Customers

January 23, 2018

Denmark’s TV 2 created “Alt Det Vi Deler,” or All That We Share, a commercial that celebrates the diversity of people in Denmark, and challenges the growing attitude of discrimination in Denmark and around the world. Aside from the heart-warming message, the commercial is also a wonderful demonstration of what it means to segment people into…

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The Power of the Handwritten Thank You Note

February 13, 2017

How do you have a conversation early on with your customer about how you’re going to treat them? After you land a new customer, immediately send them a handwritten note, not only thanking them but explaining what they can expect to feel while doing business with you. Sound old-fashioned? Don’t underestimate the power of a handwritten…

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