Doug Burdett
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman. In the book, Coleman explains that every customer experiences eight phases, and they are the same no matter what…
Read MoreJoseph Mechlinski
If the title alone doesn’t make you stand up straight or at the edge of your seat… you just don’t get it. There isn’t a business in the world that couldn’t improve its client experience, but only a few are brave enough to admit it… and fewer who are willing to do something about it.…
Read MoreChristy S.
I was introduced to Joey via a mutual business acquaintance. From the first moment of our first conversation it was clear he had a passion for creating amazing customer experiences. I was one of the lucky ones to read a galley copy of this book prior to publication. I could not wait for the book…
Read MoreMorgan K.
I run a Marketing Consulting group where my revenues are dependent on building long-standing customer relationships. This book provides such a strong how-to lens on driving positive ongoing engagement with your customers around your product or service. Coleman provides an easy guide not just how to keep your current customers happy, but on how to…
Read MoreDanielle Brooks
I implemented half of what is in this book and still increased my customer and employee retention dramatically! Great book!
Read MoreLorne
The principles outlined in this book have played a substantial role in shaping my business. They’ve transformed the way we interact with clients, think about relationships, and build processes that enable our team to succeed. In the end, to put it simply: they’ve made our clients happier and more fulfilled. That’s great for us, but…
Read MoreAnonymous
Got this book on customer experience. It’s an easy and fun read. Finished it in about two days! We have made lots of highlights to share with our customer engagement team members. The biggest issue for us is keeping our customers happy, mapping the journey for them from when they call us to understand all…
Read MoreClay Hebert
What would your business look like if you kept more of your customers? As a marketer, I spend a lot of time thinking about telling better stories to get people in the door. But the real key to almost every business is…do those people stay? Do they love what you do? Do they tell and…
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