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I have already recommended “Never Lose a Customer Again” to my organization. The book is well-organized and easy to read. I have a list of tactics we can begin to implement this week to improve customer retention.

Joey teaches you the clear line difference between Customer Care and Customer Experience and proactively taking a customer through that journey.

Good read with practical advice in providing better customer care. Buyers remorse is something that is overlooked and this is something that Coleman points out with examples of how others overcome it and what can be done by you.

This is a must read for anyone in business or sales. Sales and service are the same today and the businesses that figure that out…win!

I LOVE this book and the framework Joey presents. I’ve read it cover to cover, twice.As an online marketer, my job becomes infinitely harder when a client focuses 100% of their efforts on sales and marketing and very little on everything else that comes after that. Likewise, I will be gifting this book to all…

Not just a business book- but a GUIDEbook on how to please your customers with outstanding experiences.

Joey’s book is a no-nonsense explanation of why people keep giving money to some businesses and run for the hills from others. He describes the buying process from the customer’s point of view so you, the seller, can understand their experience. Then he lays out a simple process for not crapping all over it. I…

I read about 20-25 business books a year – my target is 5 per quarter. Frequently, I find books to be great blog articles stretched over 178 pages. This is NOT that book. The structure of each chapter (or stage of the customer) is simple and useful. First concept, then examples, finally actions you can…