Five Star

This is a must read for anyone in business or sales. Sales and service are the same today and the businesses that figure that out…win!

I LOVE this book and the framework Joey presents. I’ve read it cover to cover, twice.As an online marketer, my job becomes infinitely harder when a client focuses 100% of their efforts on sales and marketing and very little on everything else that comes after that. Likewise, I will be gifting this book to all…

Not just a business book- but a GUIDEbook on how to please your customers with outstanding experiences.

Joey’s book is a no-nonsense explanation of why people keep giving money to some businesses and run for the hills from others. He describes the buying process from the customer’s point of view so you, the seller, can understand their experience. Then he lays out a simple process for not crapping all over it. I…

I read about 20-25 business books a year – my target is 5 per quarter. Frequently, I find books to be great blog articles stretched over 178 pages. This is NOT that book. The structure of each chapter (or stage of the customer) is simple and useful. First concept, then examples, finally actions you can…

Well done

Very practical and interesting to read. I loved the details and the tiny facts that make the book a constant page turner. Joey’s use of examples allows the reader to understand a certain concept at the fundamental level so that the lesson can truly be learned and mastered.

Great audio. Learning a lot from this author.