As you’ve probably heard by now, Siri will respond to the prompt “I see a little silhouetto of a man” with the following: Scaramouche, Scaramouche, will you do the Fandang Thunderbolt and lightning, very, very fright’ning me (Galileo) Galileo, (Galileo) Galileo, Galileo figaro magnifico (I’m just a poor assistant, nobody loves me) It’s just a…
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At the urging of my fantastic sister-in-law who was visiting from out of town, I experienced an incredible dining adventure. Opened in 1974 by entrepreneur Bill Waugh, Casa Bonita is a family restaurant serving Mexican fare in an unprecedented fashion. This “eatertainment” restaurant was part of a chain (only the Lakewood, CO location remains) built…
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Back in 1776, the Continental Congress adopted the Declaration of Independence, declaring that the thirteen American colonies regarded themselves as a new nation – the United States of America. Since then, the U.S.A. has been an experiment in governance. In fact, it is “an experiment that is not yet finished,” as noted by former President…
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We often forget that the “secondary” customers are an important part of the purchase decision. While many businesses target the “decision maker” in their messaging, advertisements, and sales efforts, few acknowledge the other people involved in the purchase. During Super Bowl XLV (2011), Volkswagen promoted the 2011 Passat by highlighting how the car would interact…
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I’ve been a huge fan of Cirque du Soleil shows since 1998, when “O” first opened at the Bellagio and I had the chance to see this new show. “O” is fantastical journey where the stage morphs between dry land and a wavy ocean in a captivating narrative. I can close my eyes and remember…
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Denmark’s TV 2 created “Alt Det Vi Deler,” or All That We Share, a commercial that celebrates the diversity of people in Denmark, and challenges the growing attitude of discrimination in Denmark and around the world. Aside from the heart-warming message, the commercial is also a wonderful demonstration of what it means to segment people into…
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How do you have a conversation early on with your customer about how you’re going to treat them? After you land a new customer, immediately send them a handwritten note, not only thanking them but explaining what they can expect to feel while doing business with you. Sound old-fashioned? Don’t underestimate the power of a handwritten…
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