Back in 1776, the Continental Congress adopted the Declaration of Independence, declaring that the thirteen American colonies regarded themselves as a new nation – the United States of America.
Since then, the U.S.A. has been an experiment in governance. In fact, it is “an experiment that is not yet finished,” as noted by former President Barack Obama in this video.
As I was thinking about the phrase, it dawned on me that the same can be said about any business on the planet. An idea, a hope, or a dream sparks an entrepreneur to build a business – offering a product or service to the world that is either new or improved.
In short, it’s an experiment. And the best companies continue to experiment while never losing sight of their original purpose, intent, and ideals (even though their offerings and products may change dramatically). They are never finished; they just keep experimenting.
In recent years, the Broadway musical Hamilton became the hottest ticket in town as it put a modern spin on the story of Alexander Hamilton and the founders of the U.S.A. As you watch this performance from the 70th Annual Tony Awards (where Hamilton was nominated a record 16 times, winning 11 trophies), consider how your business has stayed true to your original purpose, intent, and ideals.
Specific tools and strategies you can apply to your business to create remarkable customer experiences and keep your customers coming back for more.
“Joey will rock your audience’s world - bringing to life insights and tools to create lifetime customers and advocates.”
- Jason Bradshaw, Chief Customer Officer, Volkswagen Group Australia