As you’ve probably heard by now, Siri will respond to the prompt “I see a little silhouetto of a man” with the following:
Scaramouche, Scaramouche, will you do the FandangThunderbolt and lightning, very, very fright’ning me(Galileo) Galileo, (Galileo) Galileo, Galileo figaro magnifico(I’m just a poor assistant, nobody loves me)It’s just a poor assistant from a poor family…
It’s obviously a hit with adults, but even the kids love it. My youngest son giggles uncontrollably as Siri sings in her monotone voice.
How many people tried this fun prompt with Siri? How many of those people were new adopters that never (or rarely) used Siri before.
I’ve had Siri since she was first introduced to the iPhone, yet I’ve rarely – if ever – used it. I did user her recently because of the song. In short order, I knew I could entertain my boys with it, even if only for a few moments. The fact that they are still asking for more lets me know that it worked.
If you make using your product/service fun, people will try it. If the experience pays off, they will try it again and again until they gain familiarity. If they use your product/service for fun, often they will start thinking of other ways to use it. They may even start to use it for the purpose you intended in the first place! This is what happened when I asked Siri a question not long after listening to her serenade me with Bohemian Rhapsody.
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