Nick
Joey does a comprehensive job of laying out the different stages of the customer journey. Most importantly, he does this from the customer perspective. Many books within this genre focus on companies, but Joey focuses on customers. It makes this book different than competitors, and I’d highly recommend reading it.
Read MoreYunis Eza
I learned from Joey Coleman principles. Lifetime commitment from customer is the most important thing a company needs. The most successful companies have loyal customers that will do everything to make the company succeeded (Apple, Netflix, Amazon, etc…). I find that Coleman’s steps are in the right direction to get the customer to be loyal…
Read MoreGentry
You can’t help but feel excited and energized as you read Never Lose a Customer Again – Joey’s passion and enthusiasm for wowing customers grab you from the very beginning, and his strategies make sense. This isn’t a “someday I’ll do this”, wishful thinking kind of book. These are concepts you can implement right now…
Read MoreBen Griffeon
This is a really great book. This book dives in with specifics and ideas on how to be remarkable. The difference is that it deals with being remarkable for new/existing customers, not so much on being remarkable from a marketing perspective. Nevertheless, the applicable principles truly are useful for pretty much any business out there.…
Read MoreBertie OB
As a business owner I’m always looking for new ideas and guidance on new initiatives. This book is really good to help plan communication with clients and look at ways to keep them loyal (as the title says.) A lot of it I already do, such as getting to know personal details about your clients,…
Read MoreDavid
Detailed and thoughtful information on how to think through the interactions you have with customers on an ongoing basis, in well-defined stages and from the point of view of both customer and business, in order to make sure customer experience is not only satisfactory, but amazing. Customers won’t always be feeling the same things about…
Read MorePete Williams
A brilliant book about customer retention and customer experience. I really love this book and have bought a bunch of copies to give to clients and friends.
Read MoreCory Vance
With sales books out numbering customer service books by a factor of 42:1 this book is a welcome change. So much of a focus on the front end instead of the back end. This books make some many key points that can be implemented in any business. Will read again and again.
Read MoreMike Larkin
Great tactics for keeping lifelong customers. The book again reinforces Frederick Reichheld book “The Loyalty Effect”. Bottom line, most companies will loose 25%-50% of their customer base. By retaining as little as 5% it can increase your bottom line by 25%. In “Never Lose a Customer Again” Joey Coleman actually gives you the tactics to…
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